FOR IMMEDIATE RELEASE
August 30, 2006
Media Contact: Vicki Kraft
C&M COUPLES™ recognized as one of the ‘best new bath & body products’ at recent Extracts beauty and wellness tradeshow
Atascadero, CA – Less than a year after entering the bath and beauty market, C&M Couples, a luxurious line of aromatherapy products designed exclusively for couples, was recognized as a Finalist in the Best New Products bath and body category at the recent Extracts tradeshow held in New York, NY, August 13-16, 2006 at the Metropolitan Pavilion. C&M Couples is a product of Life Elements, Inc., based in Atascadero.
Extracts is the only tradeshow that focuses exclusively on essentials for beauty and wellness and has become a respected source for the most creative, innovative merchandise as well as a showcase for new and unique product lines like C&M Couples who have only just begun to make their mark on the industry.
“The exhibitors we’ve honored with Best New Product awards represent the future of the personal care industry,” said Extracts show manager Rita Malek. “Their products are innovative and original, yet functional and practical. We’re pleased to introduce these outstanding, entrepreneurial companies that excel in product development for the personal care industry.”
Entries that participated in the Extracts tradeshow were individually judged by a panel of editors from some of the industry’s top publications. Winners of the Bath & Body, Natural/Organic, Beauty Accessory, Cosmetic & Fragrance and Packaging categories were selected based on innovative product concept, industry need and aesthetic appeal among other factors.
C&M Couples creators Curt and Martha Van Inwegen (C&M) developed their specialty line of aromatherapy massage crèmes, bath and shower gels, linen mists, and candles earlier this year to inspire busy couples like themselves to rekindle the romance in their relationships and find new ways to reconnect.
“It’s exciting to have buyers and the media recognize the uniqueness and the need for our products,” said company founder, Martha Van Inwegen. “We love romantic getaways, but the mint on the pillow that comes with the turn down service just didn’t create the atmosphere we were there to experience. We knew if we wanted something different, then others must too.” “And, from all the positive feedback C&M Couples received at Extracts, it looks as though we were right!” she said.
C&M Couples products are created with a delicate balance of all natural ingredients and the purest essential oils from around the world to offer men and women a luxurious, sophisticated and fun experience that they can enjoy together.
The product line has two sensual and unique collections that together honor the natural yin-yang in every relationship, where couples are continually seeking to create a balance between their emotional and spiritual connectedness. Create Passion™ boasts of aphrodisiac oils such as Ylang Ylang, Black Pepper, Ginger, Patchouli and Jasmine to entice and heighten the sexual energy between partners. Inspire Romance™ uses essential oils and scents such as pink grapefruit, bergamot, frankincense, sandalwood, cedar and lavender to calm and relax the spirit – a perfect blend for those quiet moments for couples to bond.
The C&M Couples Collection, which is sold at a retail price of $18 to $55, is available nationwide online at www.cmcouples.com as well as at some of the most prestigious spas and resorts in California, among them Spa Central Coast in San Luis Obispo, the Fairmont Sonoma Mission Inn & Spa in Sonoma, Cal Neva Resort in Lake Tahoe, and the Renaissance Esmeralda in Indian Wells.
About Life Elements, Inc. (www.lifeelements.com)
Life Elements, Inc. is a small, woman-owned business created with a vision to expand its product line beyond the initial offering for couples. After all, the very qualities we set out to awaken in couples – harmony, peace and happiness – are emotions of contentment that everyone deserves to experience, men women and children. We’re excited to create new and different ways to help all family members find more balance in their lives through natural aromatherapy products.
Editor’s Note: Photographs and product samples available for media use.
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FOR IMMEDIATE RELEASE
May 24, 2007
Media Contact: Martha Van Inwegen
DESTINATION RESORTS AND SPAS FIND NEW WAYS TO HELP COUPLES RECONNECT
C&M Couples® Collection from Life Elements™ is riding the wave of new trend.
Atascadero, CA - With today’s hectic lifestyles, couples are looking for new ways to reconnect and rekindle their love--and the spa and hospitality industries are paying attention. According to the 2006 ISPA Spa Goer Study, more and more couples are now going to spas to reconnect. In response to this trend, spas and destination resorts are spicing up the traditional romance offerings with luxury couples packages specially designed to help them bond. Resorts and spas now offer amenities of linen mist and candles along with couples massages, as well as retail offerings that allow guests to take the experience back home.
To fill this need, they are turning to Life Elements Inc. (www.lifeelements.com), a company that specializes in luxurious, spa-inspired couple’s bath and body products. According to Martha Van Inwegen, President of Life Elements, there is good reason for this trend. “Personal relationships have a lot to contend with these days—with conflicting work schedules, conference calls, school recitals, soccer practice--and the BIG stuff like wars, taxes and global warming. Plus we’re always “on” and always “connected” with cell phones, pagers and mobile email. It’s a lot!” she said. “But, with all this “connectedness”, we’re finding ourselves drifting away from the connection that is most important – our spouses, family and friends” she continued.
Based upon their own experience, Martha and her husband Curt were finding themselves looking for ways to keep the romance and passion alive. So they looked for new ways to reconnect, including romance packages at destination resorts and spas across the U.S. only to find that the champagne and chocolate wasn’t enough. They too wanted more, and we’re not talking furry handcuffs, or edible body dust! “We wanted a way to first set a mood that opened us up to bonding--emotionally. We wanted a decompression time and not feel like we had to jump under the sheets right away. Yet the packages didn’t offer us any tasteful products that would allow us to set that mood. And the couples massage didn’t provide anything to help us recreate that experience at home either. So we developed our own” said Van Inwegen. Their creation, C&M Couples, is a natural, aromatherapy bath and body collection that is now available across the U.S.
C&M Couples is being offered as an enhancement to romance packages and retail boutiques at luxury resorts and spas across the U.S. including Ritz-Carlton (Naples, Reynolds Plantation, Half Moon Bay), Miraval Life in Balance, Fairmont Sonoma Mission Inn and Spa, Renaissance Inn at Bay Harbor, The Lodge and Spa at Cordillera, Lake Arrowhead Resort and Spa and other high end establishments.
“The Ritz-Carlton Spa in Naples Florida offers many diverse couples massage therapies. Unfortunately, we found that we could not offer our guests products that are well packaged and developed to continue their connection at home” said Robert Seibel, Assistant Spa Director at Ritz-Carlton in Naples, Fl. “Since we started offering C&M Couples by Life Elements we have been able to complete the circle. We now teach couples how to give each other a massage as part of their therapy and offer a C&M Couples travel set as an easy take-home assistant. We have seen a great increase in couples wanting to use these sets that give helpful hints and suggestions on how to re-connect” he said.
The C&M Couples Collection offers two lines, named and formulated to Inspire Romance® and Create Passion™. Together, they honor the natural yin-yang of every relationship and offer everything a couple needs to tune out the world and tune into each other. “We wanted to create something that kept couples connected from beginning to end” said Van Inwegen. “From the lighting of the candle to the caressing touch” she said.
Couples love the simplicity— they no longer have to figure out what products to put together to set the mood. For more on Curt and Martha and their collection, visit www.cmcouples.com.
Editor’s Note: Photography and product samples available for media use.
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